I began my career in visual and digital design before moving into product design, drawn to the challenge of making complex systems easier to understand and use. Over the years, I worked across consumer experiences, financial services, healthcare, and enterprise technology, including roles with The Telegraph, Google, Macmillan Cancer Support and Lloyds Banking Group.
I then joined IBM, working on Cloud Data & AI and designing for technical users navigating increasingly complex products and workflows. From there, I moved into design leadership at Encode before joining Elastic, Snyk and EngFlow where I worked on developer and security products at scale. These experiences shaped much of how I approach design today: understanding complex domains deeply, working closely with engineering and product, and using design to influence not just the interface, but the direction of the product.
I later joined Decentriq as Head of Product Design, managing the design team and leading design for privacy-enhancing technology and helping translate highly technical concepts into products people could understand and trust. Today, I lead Product Design at JupiterOne, where my work spans product strategy, AI, design systems, and human-AI interaction. At both Decentriq and JupiterOne I redesigned and shipped the design system. I'm particularly interested in how AI changes the way we design and build products, and how we can turn that technology into experiences that are genuinely useful and beautiful.
Alongside my product work, I've spent more than seven years mentoring designers and founders, helping people develop their craft, navigate their careers, and connect design decisions to product and business outcomes.
I'm also a digital artist and lead Garage 68, an experimental artist collective exploring the intersection of art, technology, sound, and human experience. It's a different kind of design practice, but one that feeds directly into how I think about interaction, experimentation, and the relationship between people and technology. Take a look at some of my visual installations.
Defining design vision for AI-native products. Aligning engineering, data science, and business.
Building scalable, token-based systems that keep products consistent and teams fast.
Designing trust, transparency, and control into AI systems.
Helping companies scale AI practices and leverage design in the AI world.
Product design mentor and startup advisor.
I mentor aspiring and experienced designers alike, helping them refine their skills, build strong portfolios, and gain confidence in collaboration. Get in touch about mentoring.
O. FattalStaff Product Manager · Snyk
I had the pleasure of working with Annalisa at Snyk, where her design expertise and collaborative spirit greatly contributed to our success. Annalisa is not only incredibly talented but also a thoughtful and cooperative team member. Working with her was a pleasure, and I highly recommend her for her exceptional skills and easy-going nature.
R. LlewellynProduct Manager · Macmillan Cancer Support
Annalisa is the best UX designer I have worked with. Her approach is thorough and insightful, always customer-focused, ensuring a logical and easy process for the end user. She worked extremely well with the development team and always pushed new ideas (based on data and insight) to the team and the stakeholders. Always confident in her recommendations, but also always open to discussion. Annalisa is full of passion and enthusiasm for UX and any employer will be very lucky to have this gem in their company. I truly hope to get an opportunity to work with her again.
G. MitevSenior Product Manager · Snyk
I was delighted to work with Annalisa! I worked with her on a team whose audience is very technical and it requires deep understanding of the developer's goals and motivation. Annalisa joined and quickly helped structure the user research and discovery. This resulted in bringing valuable insights in a short amount of time, which helped us to derisk features and focus the work on the most impactful items.
Chloe HafnerSenior UX Designer · GSW
Annalisa profoundly shaped the beginning of my UX career, sharing invaluable insights and helping create a mindset that no classroom could ever provide. Her mentorship accelerated my understanding, introducing me to perspectives and strategies that would have taken years to grasp independently. Annalisa's impact extended beyond what I could have imagined, playing a pivotal role in nurturing my growth and fostering skills that will undoubtedly shape my trajectory in UX for years to come. I will forever be so grateful for Annalisa!
D. LeaneyHead of Product · Encodify
During Annalisa's time at Encodify as Head of Product Design, she was responsible for establishing the company's foundation for design and usability principles and initiating our lean enterprise design processes. While her primary focus was on product design, she also led the design of the new company website and branding, working directly with our marketing team and product director. She worked well with external stakeholders and development teams to ensure a thorough understanding of the design approach through the use of detailed design requirements and prototypes.
A. ZeklSenior Software Development Manager · IBM
Annalisa is a great UX Designer. For the development team, she was a trusted advisor for all UI Design questions. The team loved her ideas for great UIs which always also have been pragmatic considering complexity and development effort. It was really a pleasure to work with her.
G. PezzinoTech Lead Manager · Nectar
Annalisa is one of the best UX designers I had the pleasure to work with. She is able to conjugate innovation and creativity with well-established best practices and investigation methods. Her passion for UX fuels her continuous improvement accomplished through study, research, and conversations with the UX community.
S. BarbaraiOS Engineer · The Telegraph
Annalisa is one of the brightest people I've ever worked with. Serious, determined, and open to other opinions and suggestions, she helped to solve convoluted problems in a brilliant and simple way, always putting the user experience at the top of the priorities. I really enjoyed working with her and hope to do the same in the future.